Instagram update you need to know in 2021.
Instagram live room update:
Instagram live has update to open live broadcasting up to four participants and rebranded the formats as Instagram Rooms. "May be the number one feature request when pandemic hit last spring".
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| Instagram Live |
New format to continue to support Live shopping and Fundraisers.
Live shopping has already made it big in china over the past few years on platforms like TaoBao like $170 billion market.
Sharing pictures and videos of your product on the live, Interactive demo or tutorial is even better for engagement. How a product works in real-time is a great to understand what you're selling or get inspired to make a purchase.
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| Live Shopping |
Hide like counts:
Instagram has been testing an option that would allow user to hide like counts on their posts. "The idea started well over a year ago now and it was to make like counts private". It's possible that users will be given the option to hide like counts on a post by post basis.
We've been testing a new experience to hide likes on Feed posts. We unintentionally added more people to the test today, which was a bug — we’re fixing this issue and restoring like counts to those people as soon as possible.
— Instagram Comms (@InstagramComms) March 3, 2021
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